Importance of Web Analytics

		A successful Internet marketing campaign requires the use of Web Analytics in tracking and analyzing web traffic to your site. Web visitors come from different web pages, domains, and search engines across the Internet. While the number of visitors is important, their source is more important. Using web analytics to track these users and where they come from can inform an Internet marketing campaign that will increase your exposure by targeting key domains which refer traffic. Historical data is important in finding traffic trends and determining critical metrics such as navigation summary and revenue metrics such as Return on Investment.

My Unique Value Proposition

Anyone can install a Javascript code on a webpage and count the number of visitors. I am a Certified Google Analytics Specialist and completely understand how to set-up Google Analytics, find trends, analyze metrics, create custom reports and more. What separates me from other Analytics Consultants, other than being Certified, is Web Business Development. As a previous E-Commerce business owner, I recognize the importance of product or service fulfillment, and my expertise with Google Analytics will help you recognize this goal. I analyze your company's traffic trends, tracking clients from the moment the enter your site to the moment they've come to “the shopping cart.”
This enables me to identifying which parts of the pipeline are confusing and which parts are streamlined; I also look at where visitors are coming from, and target marketing resources at those sources in order to increase visits.

Google Analytics is an integral part of my Due Diligence and is required for all clients. As a Qualified Google Analytics Specialist, Google Analytics provides essential data needed to create an Internet Strategy for profit.

Google Analytics Services

Google Analytics Set-up

Google Analytics Set-up, Configuration, and Optimization

Register Now For Rate

Cedric Williams offer these Google Analytics services for clients as part of Due Diligence for all clients.

Adsense Integration
Advanced Segmentation
Adwords Integration
Analytics
Campaign Tracking
Content Reports
Custom Reporting
E-Commerce Tracking
Entrance Path Reports
Event Tracking
Filters
Funnels
Goals
Internal Site Search
Landing Page Reports
Motion Charts
Navigation Summary
Pageviews
Profile Creation
Revenue Metrics
Sub-Domain Tracking
Time Metrics
Traffic Sources
Visitors
Visits

The Due Diligence fee for all Web Business Development Consulting clients is $1,599 and includes a complete Certified Google Analytics Set-up with advance custom reporting, a detailed online strategy report tailored for current web traffic or lack of, and a capital needs plan explaining how much capital is needed to acheive desired results. Time frame for Due Diligence report is 30 days.

Click Here to Start with an Online Needs Assessment Questionnaire to begin